SEB Administrative Services Inc. and Mind-Easy Inc.

Mississauga, August 24^th, 2023 – SEB Administrative Services Inc. (“SEB Admin”) a wholly owned subsidiary of Smart Employee Benefits Inc. (“SEB”), a leading provider of innovative technology and services for employee benefits administration, is thrilled to announce an impactful collaboration with Mind-Easy Inc, an acclaimed mental health platform, with the shared mission of advancing cultural competence and promoting inclusive mental health care for employees and their dependents across Canada.

Recognizing that mental health care must be sensitive to diverse cultural backgrounds and individual experiences, Smart Employee Benefits has joined forces with Mind-Easy Mental Health to address the pressing need for culturally competent mental health support. By integrating Mind-Easy’s cutting-edge platform with SEB’s extensive network and expertise, this business partnership aims to create a truly inclusive mental health ecosystem for all employees.

The Mind-Easy service is an asynchronous mental health solution that adapts to the individual characteristics of a user’s specific identity to help regulate their mood on a day-to-day basis and reduce emotional vulnerability in the long-term. The platform is delivered in different languages, dialects, and accents.

Through this partnership, SEB’s clients and their employees will gain access to the most innovative digital mental health solutions that are catered for different linguistic, cultural, and identity centric needs.

Mohamad El Chayah, President and CEO SEB Administrative Services Inc, commented, “We are excited to embark on this groundbreaking partnership with Mind-Easy. We recognize the importance of reducing the impact of stigma and promoting the benefits of preventative mental health care. By collaborating with Mind-Easy, we are taking a significant step forward in achieving these goals by ensuring that our mental health support services are culturally competent and linguistically accessible to all our clients’ employees and their dependents, and respects the unique needs and experiences of each individual.”

Mind-Easy Inc.’s Co-founder and CEO, Alexandra Assouad, shared similar sentiments, stating, “Our team at Mind-Easy is dedicated to promoting mental health awareness and care that is inclusive and considerate of diverse cultures. By teaming up with SEB, we can extend our reach and make a positive impact and user experience with more individuals from various communities and ensuring they have access to resources that resonate with their unique identities and experiences.”

This partnership comes at a pivotal moment when the importance of inclusive mental health care is increasingly recognized across industries. By bringing together Smart Employee Benefits’ industry-leading technology and Mind-Easy Mental Health’s expertise in cultural competency, the two organizations aim to make a profound difference in the mental health landscape in Canada, contributing to healthier and more resilient workplaces.

About SEB Administrative Services Inc.

SEB Administrative Services Inc. (“SEB Admin”), a wholly owned subsidiary of Smart Employee Benefits Inc. (“SEB”), is a third-party administrator (“TPA”) providing leading edge cloud-based, fully bilingual, benefit processing solutions using SEB Admin’s proprietary and customized technologies, solutions and services of Partners. SEB Admin’s “FlexPlus” platform provides single sign-on connectivity for all group benefit stakeholders. FlexPlus^® has over 20 modules supporting multiple revenue models, capturing over 90% of all benefit processing activities for all benefit types. Each module can operate standalone or as an integrated solution. SEB Admin manages benefit plan environments for more than 50 of Canada’s name brand companies and government entities. SEB Admin has over 350,000 plan members under administration and more than 180,000 additional plan members under contract and in transition; in total representing more than $1.3B of premium. FlexPlus cloud-enabled solutions support all plan designs – traditional, flex, cafeteria, hour bank, dollar bank, marketplace – via co-sourced, fully outsourced or SaaS models. Our solutions turn cost centers to profit centers for many of our clients and partners.

For further information about SEB Administrative Services Inc., please visit: www.seb-admin.com.

About Smart Employee Benefits Inc. (SEB)

SEB is an Insurtech company focused on Benefits Administration Technology driving two interrelated revenue streams – Benefits Solutions and Technology Services. SEB is a proven provider of leading-edge IT and benefits processing software, solutions and services for the Life and Group benefits marketplace and government. SEB designs, customizes, builds and manages mission critical, end-to-end technology, people and infrastructure solutions using SEB’s proprietary technologies and expertise and partner technologies. SEB manages mission critical business processes for over 150 blue chip and government accounts, nationally and globally. Over 90% of SEB’s revenue and contracts are multi-year recurring revenue streams contracts related to government, insurance, healthcare, benefits and e-commerce. SEB’s solutions are supported nationally and globally by over 600 multi-certified technical professionals in a multi-lingual infrastructure, from multiple offices across Canada and globally.

For further information about Smart Employee Benefits Inc., please visit: www.seb-inc.com.

About Mind-Easy Inc.

Mind-Easy is a proactive mental health platform offering accessible, evidence-based resources and tools to individuals and organizations seeking to prioritize identity-centric mental wellbeing. Mind-Easy delivers mental health care that puts at the forefront the importance of adaptivity in mental wellbeing.

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