Revolutionize Your Talent Acquisition

  January 12, 2024

SEB Marketing Team

The days of posting an ad in the paper and waiting for the calls and resumes to come through by fax are gone, and the digital revolution of recruitment is here. This type of passive recruitment is a relic; instead, the focus is on actively engaging with the modern workforce. Now, attracting and retaining top talent demands a strategic and proactive approach. As we start the new year, the need for a well-crafted recruitment plan is more pressing than ever.

Update Your Employer Brand Assets

Attracting top talent and building high performance teams requires a few considerations including cleaning up and updating your brand identity as a company, to stand out among the competition. This can be accomplished by assessing your digital presence and making sure it is up to date with the latest information.

In a world brimming with options, your employer brand can serve as a beacon for top talent. Optimize and update your organization’s profile on social media, especially your LinkedIn presence. Showcase your company culture, values, and unique workplace experiences on this influential platform. For many, your LinkedIn profile is the virtual face of your organization. Be sure to do this with any platform you use to post jobs. Give it a makeover that captivates potential candidates:

• Update the company’s profile picture with a fresh and engaging image.
• Showcase recent achievements, accolades, or milestones to highlight the company’s success.
• Share engaging content and industry insights to position your organization as a thought leader and an employer of choice.

Do the same for your website as your website is the digital doorstep to your organization. Ensure it welcomes potential hires with open arms:

• Refresh the career page with vibrant content that portrays your company culture, values, and employee testimonials.
• Optimize the user experience, making it easy for candidates to navigate through job openings, application processes, and company information.
• Leverage multimedia elements such as videos or employee spotlights to provide an immersive glimpse into your workplace.

Create Job Descriptions that Shine

Top talent will be reading many job descriptions. The challenges many candidates face are job descriptions that aren’t clear about the role or don’t include the salary. Crafting compelling job descriptions is an art. Taking the time to outline the unique opportunities and challenges of the role, provides a realistic preview for potential candidates and attracts candidates who resonate with your company’s mission and values. In addition to transparency concerning the role, make sure your job descriptions stand out and attract top-tier talent:

• Use language that reflects your company culture and values, making candidates excited about being a part of your team.
• Clearly outline the unique opportunities and challenges the role presents, creating a realistic preview for potential candidates.
• Infuse diversity and inclusion into your job descriptions, emphasizing your commitment to fostering an inclusive workplace.

Nurture Beyond the Resume

Recruitment is not a one-way street. It’s about building relationships that extend beyond the resume. Actively engage potential candidates through LinkedIn updates, blogs and other social media assets. Create a pipeline of talent by establishing connections with passive candidates who may not be actively job hunting but could be enticed by the right opportunity. Cultivate a community where your organization is not just a workplace but a career destination.

This can be done by using an Applicant Tracking System (ATS) which not only helps you keep track of the applications but also creates a database of candidate information that might be useful for other roles.

Review and Optimize your Onboarding process

Additionally, a successful recruitment plan extends beyond the hiring process. Ensure your onboarding strategy is as carefully curated as your recruitment efforts. A well-planned onboarding strategy sets the stage for a positive employee experience, fostering a sense of belonging and alignment from day one:

• Develop a comprehensive onboarding checklist, covering all essential aspects from paperwork to team introductions.
• Assign a mentor or buddy to each new hire, fostering a sense of belonging and facilitating a smoother integration into the company.
• Collect feedback from new hires to continuously refine and enhance your onboarding process.

With these proactive, digital, people-centric assets in place, your recruitment efforts in 2024 will be boosted. Elevate your digital presence, craft job descriptions that resonate, showcase your organization’s essence on your website, and master the art of creating community and continuing the recruitment process with a seamless transition to onboarding. The future of talent acquisition is not just about hiring; it’s about building a workforce that propels your organization towards sustained growth in the years ahead. As you embark on this journey, remember, the right assets not only attract top talent but also cultivate an environment where your organization’s success is a shared achievement.

SEB is Canada’s leader in providing HR & benefits administration solutions to over 400,000 plan members from Canadian companies. You can check out the full suite of SEB’s solutions here.